Mar 4, 2013

Club Filmation: Great idea, bad timing

Mattel released a sub that it's window closed down on 3/4/13 with 6 Filmation releases.
I already talked about them, Batros, Shokoti and Icer.
If this belongs who I think it does, Bow's gonna be pissed.
In a ploy to push the subs, Mattel tossed in that little sword as a hint of who's coming.
If that sword DOES belong to Sea Hawk, then Mattel's actions are a dick move... I can see why they did it, but that doesn't stop it form being a dick move. It's Shadow Weaver all over again.

That means I MAY have to hunt the reseller market for the Pirate... Arrrgh!
and that IS NOT my biggest issue. (well it's the biggest issue that has a negative effect on me since I'm not ordering a Grayskull.) As I mentioned in my parenthesis note. Grayskull... I'm not sure, but Mattel DID scale back 2013 in order to make Castle Grayskull slightly more affordable for customers. also they DID say that no other sub-line like the 30th Anniversary would be made. 
 SURPRISE!!

Unless you're a Club Eternia Subscriber, (or any of the other Matty subs. Only mentioning CE cause of MOTUC) Club Filmation, screws you with Double shipping. DoS stuff (if available, cause Mattel now wants to go sub-only and hates new customers, or those who can't take a "yearly toy contract".) will not be able to be combined with your subscription shipping. So, the Early access perk they talk about comes with double shipping. an extra kick in the gonads if you're an International customer.

My main issue is that Mattel is starting to oversaturate the line. Kinda like Toy Biz did before Marvel Legends became a Hasbro Toyline.

As a DoS customer, I'm being punished for not having enough secured disposable income to subscribe... 2012 was a bit saturated, but even then it doesn't compare with 2013.

(2012 items adjusted for 2013 subscriber costs vs actual 2012 subscriber costs)
$425 17 figures (12 monthly, 4 variants, sub exclusive) vs $340 in 2012
$150 (30th sub) vs $120 in 2012
$210 (Large scale items) vs $170 in 2012
_____________
$785 ($865 w/Granamyr)+ Shipping vs $630 ($710 w/Granamyr) in 2012+ shipping

(2013 subscriber costs)
$325 (12 + Sub exclusive)
$180 (beasts and variants)
$250 or $275(grayskull preorder)
$150 (Club Filmation)
_________
$905 or $930 + Shipping... ($755 or $780, depending on when you preordered Grayskull WITHOUT the Filmation sub)

Even with the price adjusted to 2013 prices, 2012 was still cheaper. Didn't they say something about reducing the amount of SKUs due to Grayskull? That filmation sub kinda throws a wrench into that plan... If the Filmation sub wasn't there, ordering the sub + Grayskull would have been a bit more manageable for some. It's basically forcing those with more limited toy budgets to choose either or. Forcing customers to "either or" scenarios doesn't seem like a sound idea to me.
It leaves money on the table. Money that Mattel is not getting since the DoS guys are being forced to go through resellers. Hell! For Sea Hawk I know a few people who don't like Filmation characters who'd like to get one. Not to mention subscribers that would like a few extras.

Club Filmation should have been a 12 figure + Exclusive Figure subscription for 2014. No Castles diverting toy budget from them!  Come on, Castle Grayskull costs at least 10 Subscription figures!

I really don't get it... But in any case the sub isn't for me either. I only truly want Sea Hawk, I want Shokoti, would like a Batros, even if it's just to make a God damned Batman joke... Icer can freeze in Hell, and Plundor? (who's very likely to show up...) Screw the Pink bunny!

So, long story short:
Mattel is starting to oversaturate the line and it could backfire come 2014 sub time... a serious chunk of the customer base has been left with a bad taste in their mouths after the reveal of Castle Grayskull and the "Punishment of the Non-subscribers" or Subscribers who buy extra figures of certain characters. And I still don't have Glimmer!

No comments:

Post a Comment