Jun 21, 2019

MGA guy claims Mattel is going the way of Toys R Us...

While the MGA guy is a massive asshole, he's not completely wrong here. This is the part where Scott and his followers will say: "See, Nefty hates Mattel!"
I say to thee Nay...
I hate Mattel's business practices, constant corner cutting, their quarter assing of things that leads to consumer dissatisfaction. I want Masters of the Universe to thrive...
Hell, I want a revival of Street Sharks! Or Mighty Max...
But, Magic 8-ball is where it's at!

That's the thing with Mattel. They're out of touch...

So out of touch that I'm making a Hall and Oates reference. All jokes aside, even Neitlich himself has implied that Mattel is VERY out of touch with the consumer market. Seriously, Ed Boon has dropped not so subtle hints about wanting to make a MOTU Game. What did Mattel do? Stick their fingers up their butts, twiddle them around before pulling them out and sniffing them.

Then again, we know how well their Brand Synergies work...

3 DC Comics series with MOTU crossovers, Mattel did jacl squat in the toy department... and the worst part is that Mattel had the licenses to make toys of ALL THE PARTS INVOLVED in each crossover.

We also cannot ignore the fact that Mattel lost the license to the Disney princesses and DC Toys. We also have the massive legal battle that they lost against MGA for the Bratz.

Mattel is On Deadly Ground. They have had a couple of hard losses and they're currently betting on MOTU to succeed. Since they're working with SONY Pictures,  2 indie directors, the writer of MIB international and Transformers The Last Knight... the Magic 8-ball might say that the outcome doesn't look too good.

MGA dude has a huge ax to grind with Mattel... to the point that he attempted a hostile takeover then back out of it after calling out Mattel's failures as a company.
He is doing it in order to see Mattel fail and for him to pick up brands he can use at lower prices.

It's funny... Mattel pioneered the Multimedia juggernaut in the 80s, now he's trailing behind... badly! They need to step up and embrace new media... especially Videogames in order to appeal to newer generations... otherwise, they'll be forgotten, like Matt Mason, or the Original Matty
before he became a douche.

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